Friday, December 13, 2013

Immortalised Opulence in the TSUM Christmas Windows

Winter holidays seem to bring out the best in us, or at least in TSUM's own visual merchandising department. 

The dramatic setting and the incredible attention to detail that went into designing and putting these windows together must have taken quite a while. Needless to say, that the result is spectacular and mesmerising. It is definitely screaming luxury and on some level it is also quite ironic, in the sense that mannequins seem to be exhausted and overwhelmed by what looks like "too much of it".  Is this what luxury hoarding looks like ? (do not take it literally, because if it is, then it is beautifully displayed)

It's as if time stood still in a world of extravagance and opulence and TSUM has just now opened the curtains for us to see inside … 

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