Sunday, March 10, 2013

Eudon Choi Varykino AW13 Presentation during London Fashion Week

What a great atmosphere a live band can make, playing Russian traditional music , whilst guests wait for the show to start. It was brilliant! 

Romance, nostalgia and Russian folk were the core of Eudon' inspiration for his Autumn Winter collection. A presentation defined by texture and perfect tailoring, by contrasts, delicate crystal embellishments and embroideries and exuberant floral head-pieces (signed by the one and only Piers Atkinson).

Azure blue, amaranth pink and scarlet are key, while meticulously clean lines are emphasised by full Sarafan inspired skirts and wide-leg trousers. These sit alongside Choi's signature contrasting block colours. Elsewhere, romantic silk blouses, scarves and dresses are contrasted with sleek bonded leather in jackets  and a chic drop-wait dress. (Press Release)

We love how Eudon designed  a collection for a contemporary and modern romantic woman, without leaving its signature masculine tailoring aside.  Fresh, feminine, beautiful and efortless !

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