Thursday, May 10, 2012

L'Eau D'Iseey POUR HOMME SPORT Launch Party

Unpolished Sapphire was invited to the exclusive launch party of the new ISSEY MIYAKE SPORT Pour Homme fragrance on the 26th of April.  The event took place at the ISSEY MIYAKE flagship store in London , on Conduit Street, a beautiful little walk , that deviates from the busy Regent Street and hosts the best names in Japanese fashion. Being extremely honoured to partake in this amazing soiree, I was so happy to be given a chance to explore the store and collections and most importantly take pictures of all those beauties.

The evening started off perfectly, with champagne being poured and sushi being served , what else could a girl wish for? 

Half hour into the start of the event, we were all gathered around and talked through the whole concept that lies behind what is the fresh, citrussy new perfume. From finding the perfect notes and spices to contribute to what was to become the new SPORT Pour Homme, all the way to how the marketing department found its inspiration for the design and coloures of the new fragrance box and bottle. The famous Jacques Cavallier was the 'nose' that decided that  the combination of bergamot, grapefruit, nutmeg and cedar will be the one to compliment the new Issey Miyake sports man.

So as I told you , I couldn't help myself but to go and explore the whole store and take as many pictures as I could. So there you have it : a new fresh and extremely sexy perfume for men, an incredible SS12 collection on the rails ,the BAO BAO handbag collection in every shape and colour and some very nice blue suede shoes!

Before leaving however , I took one more tour of the ground floor and was extremely excited to find ISSEY MIYAKE's winning collection - the great Fashion Award offered by the Design Museum. This origami inspired eco-collection is made out of recycled material, using mathematical algorithms and transforming these geometrical folded shapes into actual wearable garments. It is beyond imagination, so if you have time or you're just walking by and find yourself on Conduit Street make sure you take a peak inside and discover the amazing world of Japanese innovative design and fashion.

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